Since 2011, when Japan experienced its worst postwar nightmare, the nation has been slowly waking up to the realization that all is not well and that it is not bound to get better unless some important things get done. The Great East Japan Earthquake & Tsunami highlighted that an aging and largely complacent population was ill-prepared for disaster on such a scale and that the world was watching and would provide in its need Japan guarded support and ample generosity.

These events led this nation to rethink on a scale unparalleled in decades, if not a century. It has tried, without any success, to combat the aging population and dwindling childbirth, even advancing the role of women in the workforce. It has started to explore limited immigration expansion. But most importantly, it has embarked on a tremendous growth of tourism. More than 13 million overseas tourists are expected in 2014, after a 2013 year that exceeded 10 million for the first time. For the Tokyo Olympics in 2020 the nation has set its sights on at least 20 million, while some say 30 million is a realistic goal.

But Inbound is not the only objective. Outbound is a priority, if Cool Japan Initiative has its way. The vision that the “Cool” software of Japan, ranging from manga and anime to entertainment, software, games, fashion, cosmetics, and food, will conquer the hearts and minds of youth throughout Asia, Europe, and America is clearly making Japanese industry giddy.

But alas, after 40 years of teaching mandatory English throughout junior and senior high schools, and several years of elementary school English being added to the curriculum, the cry among so many Japanese is still, “Sori, speekingu Engurishu no, I kyanto supeeku Engurishu.” This, combined with the rising failure rate of SMEs, and the hallowing of the rural population, continues to put a brake on any sustainably bright prospects for the nation’s future.

But clearly, there is hope. Japanese Greats is here to help. We have experience and understanding of contemporary Japan and its cultural history. We have capabilities in Internet and other fundamental technologies. We have staff, collaborators, and partners who are highly competent in English, Japanese, Chinese, Korean, Indonesian, Tagalog, Spanish, Portuguese, German, French, Italian, Arabic, and other languages. We are well versed in video, audio, and social media. We are already sailing the seas of the international community. Are you ready?

Vision and Mission

Our Vision

Societies throughout the world will learn to adopt more sustainable policies and practices; key to this shift are products, services, and strategies that are rooted in the Japanese culture and economy - Japanese Greats.

Mission Statement

We work to curate, develop, promote, and market the products, services, and strategies that can make a global impact, working to build a more sustainable and quality rich lifestyle for future generations of humankind.

Satoyama 2.0

All the world's water shares a common fate. From the oceans, it evaporates into the atmosphere, forming clouds that rise, flow, and gather, eventually cooling into droplets that fall as rain or snow back down to earth.

Some of it falls on cities and plains, much of it directly into our seas, but some of it fortunately falls on the mountaintops. It is this water, whose long journey back to the sea that largely determines our fate as men.

Satoyama is a way of life designed to slow down the process of the water's flow from the mountains to the sea. Reservoirs, eddies, ponds, farms, forests, creeks, paddies, and small bays all are designed to make the water serve communities by providing life the rich, humid, wet, and wonderful liquid it needs to thrive.

Satoyama 2.0 is the future of both urban and rural life. Like the Satoyama that made Japan’s agricultural past rich and sustainable, Satoyama 2.0 provides a vision, implementing technologies of today to reinvent sustainable communities throughout the world.